Cluster Marketing places a token (a line of code) on various pages on your web site that tracks usage by your prospects at every stage of the buying cycle.
Cluster Marketing synchronises data from your CRM system to our database and runs reports and filters as necessary.
You will promote an email and/or WiFi marketing campaign and we will report anonymous, registration and purchase activity so you can measure the effectiveness of your campaigns.
Cluster Marketing synchronises the data from our database to your CRM system so you know who has registered or purchased. We will continue to track prospect activity and store anonymous activity until that user reveals their identity by registering on your web site for an account, newsletter or campaign.
Drive profitability by monetizing your prospect data and discover who is looking at your web site and transacting with you.
Manage and monitor campaigns in real time and capture usage, conversion and profile information to optimise campaign rules.
Analyse digital communication web site behaviour to compare the effectiveness of different approached to gain insight into loyalty patterns.
Synchronise data between your various IT systems and Cluster Marketing to give you a single view of prospects, customer profile and campaign effectiveness.
Enrich customer experience with personalised campaigns by capturing web analytics to update online profiles and push preference based offers in real time.
If you have a physical location you can use WiFi to capture usage and combine this with existing data to extend prospect and customer profiles.
Discover who is online in real time and capture the following analytics if discoverable including:
You can see graphical reports to track your prospects and optimize campaigns. These reports include:
Most other web tracking solutions are anonymous so you get to see the domain that prospects are visiting from but you do not get to find out the actual individual looking at your web site. Our solution can identify the individual prospect that enables you to follow up with a personalised response to increase your conversion rate of prospect to sale.
We provide a SaaS solution hosted in the cloud with integrations to most CRM and Mass Emailing Marketing (MEM) systems.